EXCEDRIN
Take the Pain out of the Campaign with a +42% Sales Rate Lift.
The Situation
HOW DO WE GET CONSUMERS TO TRY OUR PRODUCT?
Excedrin was looking to drive trial and consideration by more precisely reaching the brand’s defined target profile.
Strategic Target
Households with women 25-54 and Excedrin users or competitive purchasers’ look-alike model.
The Campaign
Campaign Length: 6 weeks, 30-day post-campaign window.
Campaign Delivery Summary
- 65% Target Reach
- 17.5x Average Frequency
- 117 Delivery Index
