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INVIDI’s Addressable Horizons Expanding Fast: CEO Downey
FORT LAUDERDALE — “Addressable TV”, the practice of targeting individual households’ TV sets based on data characteristics, may have been the hot industry topic of 2015 – but Invidi, the Princeton, NJ-based ad tech vendor enabling broadcast operators with the technology, has already been doing so for 14 years now. The company already has traction, […]
Programmatic vs. Addressable for Dummies
Television advertising has had a long history of targeting based on age and gender. While other media types moved on to more sophisticated segmentations, TV advertising was trapped in this old model due to the lack of detailed audience statistics and targeting capabilities. Even if the audience were known, it was impossible to target the […]
