About Libby Fakier
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Meanwhile lets just say that we are proud Libby Fakier contributed a whooping 35 entries.
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How Using Addressable TV Can Reduce Repetitive Ads
January 14, 2019 in News /by Libby FakierImpact of Alternate Delivery Systems on Addressable Television
June 4, 2018 in Blog /by Libby FakierOne definition of chaos is “complete disorder and confusion.” The origin of the word is pretty interesting: It comes from the Greek for “cha” (open) and “os” (mouth) – in other words, someone’s facial expression when witnessing complete disorder and confusion. There are a lot of open mouths in agency planning departments these days as […]
Fragmented Viewership and Addressable Television
May 9, 2018 in Blog /by Libby FakierThe media press appears obsessed with what’s happening to the television audience: Lower viewership levels and greater fragmentation. Viewership of commercially-supported television is certainly dropping. The impact of commercial-free programming from Netflix, Amazon and others is substantial, undeniable, and not reversible. We’re never returning to the good old days of three networks, 70+ prime time […]
eCPMs: You only get one chance to make an effective impression
January 8, 2018 in Blog /by Libby FakierOh, the good old days when television was simple to plan and buy! All you had to do was: Pick a Nielsen age and gender cohort – Adults 18-49, Men 25-54, Women 18-34, Negotiate your cost per thousand (CPM) by daypart, Refer to the plan’s daypart mix, Allocate dollars by daypart, Calculate whether that will […]
Addressable Advertising: An Upgrade for Travel Brands
December 11, 2017 in News /by Libby FakierINVIDI Introduces Addressable Television To Foxtel and Australia
October 23, 2017 in News /by Libby FakierAT&T’s Welch On INVIDI Deal: ‘Huge Opportunity’ For Cross-Screen Addressable Ads
December 1, 2016 in News /by Libby Fakier Read full article
INVIDI Acquired By AT&T/DISH/WPP – Next Stop, Outer Space
November 21, 2016 in News /by Libby Fakier Read full article