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Advanced TV Ad Targeting: Separating the Wheat From the Chaff
Using rich first- and third-party data to target audiences on TV as in digital You probably read the trades and know that you can now use rich first- and third-party data to target audiences on TV just like you can in digital. This is just one of many improvements available via Advanced TV. It sounds […]
Addressable Anxiety? Time to Jump In
“Crossing the chasm” and what is it going to take for advertisers, programmers and distributors to adopt and accelerate addressable? What is holding it back? What are the myths out there? Two billion dollars. Or actually, more than two billion dollars. That’s about how much money advertisers will place on addressable television in 2018, from […]
Forrester Survey Of ANA Members: Addressable TV At Inflection Point, Will Grow Rapidly
Beet.TV (SAN FRANCISCO) – Based on a survey of 88 Association of National Advertisers members and the Everett Rogers innovation adoption model, addressable television advertising has reached its inflection point and will grow quickly. This is because 15% of respondents regularly include addressable in their TV plans while another 35% have experimented with it. “These […]
