Advertisingis changingdrastically

TV advertising has been a dominant marketing channel across the world for more than 60 years.

However, in promising increased campaign effectiveness through data collection and integration, online media alternatives are challenging this dominance.

INVIDI’s addressable advertising technology leapfrogs both traditional TV ads and online marketing tools by delivering these data-driven capabilities for advertisers using any television platform for their campaign. For the first time on television, advertisers can:

Buy access to your preferred audience, NOT a program

Stop paying for programs an audience might be watching and target the right audience whatever – and whenever – they’re watching.

Coordinate key elements of cross-channel campaigns

Monitor effectiveness across platforms and create complementary messaging for specific devices to drive engagement.

Measure results and maximize ROI

Track viewer interactions and connect data sources to close the loop on customer activities and drive true marketing outcomes.

Control the delivery of your message

Manage frequency, reach, and separation to reduce viewer fatigue, improve awareness, and craft marketing stories that evolve over time, deepening engagement.

Test responses and adapt

Customize messaging and compare results to inform future strategies and quickly adapt to new opportunities for your messages.

Stop paying for audiences you don’t want

Target Audience: Women 18-49 who own dogs (10% of women 18-49).
CPM: Cost per mille
eCPM: Effective cost per mille

Traditional Linear

Big impressions don’t mean high reach and they come with a higher eCPM

400 million impressions reached 50 million people
but only 5 million of them were in the target audience.

CPM: $10 eCPM: $100

Addressable Spot Optimization

Reach and frequency capping through addressable advertising ensures delivery to the right people and a lower eCPM

40 million impressions reached 5 million people
ALL of them were in the target audience.

eCPM: $65