The next advertising revolution isn’t online, it’s on TV. Marketers spend more money on TV advertising than any other media category, but increased fragmentation of viewership has severely altered the value proposition.
Leading this movement is INVIDI’s addressable advertising solution. It’s a powerful system for using data to maximize advertising effectiveness and to reduce waste in traditional linear and programmatic advertising.
INVIDI enables TV operators to deliver the tools advertisers need to generate powerful campaigns through precisely-targeted audience messaging with unparalleled reach. These tools produce measurable and improved ROI.
What program or network they’re watching.
How they’re watching – live, recorded, or on demand.
Whether they’re in front of their TV or another device.
Unlike traditional linear or programmatic TV, INVIDI addressable technology can completely eliminate wasted reach, when ads are viewed by those who aren’t part of the target market. This precision introduces the ability to measure the impact of impressions matched to actual conversions. The loop is closed on true marketing outcomes, improved audience understanding is gained and it can’t be stopped by ad blockers.
Buy Programs
Buy Viewers
Only pay for the audience you want
Expand your creative control with audience insights
Execute campaigns across mediums
Better viewing experience
Exposure to more relevant and optimized advertising messages
Potentially fewer ads depending on ad load
Increase the value and use of ad inventory
Introduce new revenue opportunities to reduce pressure on ad load
Enhanced content delivery platform
