Our Team

David Downey

Co-Chief Executive Officer

David Downey is a highly experienced media executive and serial entrepreneur who has been in the television business for 45 years. He is the Co-CEO and cofounder of INVIDI. As CEO, Downey brings a tremendous depth of cable television industry experience to INVIDI. His almost 40 years of experience includes cable operations, new media technologies, television advertising, and start-up management. 

Prior to INVIDI, Downey was founder and president of AMN, the U.S.’s first computer television network where he deployed to 5.5 million subscribers in 116 markets including Comcast, Charter, Adelphia, and AT&T. At Triax Communications, Downey served as Senior Vice President responsible for franchising, marketing, programming, sales, advertising, and public relations. 

Under his leadership, INVIDI has won two Technical Emmy® awards and recently won Best in Market at the 2022 NAB Convention for its INVIDI Conexus® product. INVIDI has generated billions of dollars of advertising revenue for their clients.  

An inductee into the Cable Television Pioneers class of 2012, Downey has been involved with the launch or growth of many successful enterprises and now brings his leadership and vision to INVIDI Technologies. 

Bruce Anderson

Co-Chief Executive Officer, Global Chief Technology Officer

Bruce Anderson is a widely known expert in digital video technology and has developed key patents in the industry. Anderson and the INVIDI team were awarded with a Technical Emmy® in 2016 and again in 2021. Prior to joining INVIDI in 2001, Anderson was Vice President of Broadcast Products at DIVA, then the leading provider of video on demand. His experience includes ten years at Sarnoff as Managing Director of Digital Television and Entertainment, where he focused on the design and development of digital video systems. Anderson was part of a senior team that developed the ATSC Digital Television Standard, DIRECTV and DIVA. He also managed an intellectual property portfolio valued in excess of $200M. Three of the projects he managed led to Technical Emmy® Awards for Sarnoff.

Chris O’Toole

President and Chief Financial Officer

Chris O’Toole has over 35 years of operations, finance, and administration experience, primarily in the cable and media sectors. As the company’s President and Chief Financial Officer, O’Toole oversees the financial, human resources, legal and real estate divisions of the company. Prior to joining INVIDI, O’Toole was Senior Vice President and CFO of On Command Corporation, and CFO and Vice President of Triax Telecommunications Corporation. In 2022, he was recognized as one of the world’s top Chief Financial Officers by Boardroom Media.

Prasad Sanagavarapu

Chief Operating Officer

Prasad Sanagavarapu has over 20 years experience leading content distribution, advertising, security, and media appliance strategy. A hands-on leader, Sanagavarapu has built and managed industry-leading global sales, operations, and development teams. He spent years providing strategic consulting to leadership teams at multiple pay-TV distributors in APAC and Africa before joining INVIDI in 2020. Sanagavarapu first developed emerging markets at INVIDI, then became Chief Business Officer. He is now Chief Operating Officer.

Nick Chuah

Managing Director, APAC

Nick Chuah has more than 20 years of commercial sales leadership experience in multiple industry sectors within the APAC region. Over the past decade, Chuah has specialized in developing revenue opportunities with enterprise software companies. At INVIDI, his expertise in business development, product management, big data engineering, and account management has led the company to new market opportunities in the region.

Francisco Guijon

Francisco Guijon

Managing Director, LATAM

Francisco Guijon is a distinguished media executive and consultant renowned for his expertise in guiding transformative change within the telecommunications, cable, broadcast, and digital media sectors. His career reflects a deep commitment to evolving media landscapes and achieving significant business turnarounds.

Since 2022, he has been a key figure in guiding Camara Chilena de la Construcción’s media endeavor, successfully transforming Radio Pauta into one of Chile’s leading influential broadcast radio and multiplatform media outlets. Previously, Guijon was the CEO of TVN, where he led the company to a 35% increase in revenue and revitalized its audience across various platforms. His leadership boosted linear ratings, digital viewership, and subscriptions to both digital and pay TV services. His strategic vision and operational improvements played a key role in transforming TVN into a more competitive, profitable, and financially robust entity.

From 2010 to 2019, Guijon served as Senior Vice President for the Americas at A+E Networks, leading business development across LATAM and Canada and shaping digital strategy for the international market. Earlier, as Senior Director of Programming and Acquisitions at VTR, he revamped content strategies and led a successful joint venture to boost local ad sales.

Michael Kubin

Michael Kubin

EVP

Michael Kubin has spent over 30 years in the media industry, beginning in programming and sales at CBS and NBC. He then co-founded Corinthian Media, which became one of the leaders in the media buying and planning business. Kubin then became president of Club Med Inc., the travel company’s North American division. Using Club Med as a cornerstone client, Kubin co-founded Media Inc., a media buying and planning company which was sold to the Interpublic Group. Kubin joined INVIDI’s board of directors in 2003, moving to the operating side as EVP of Media in 2006.

Ron Gravino

Senior Vice President, Finance and Human Resources

Ron Gravino currently serves as SVP of Finance and Human Resources for INVIDI. Prior to joining the company, he was a financial and management consultant in private practice for over 15 years. During that time, he specialized in start-up ventures and turnaround management where he has held many interim CFO positions for developing companies. Previously, Gravino was CFO for Squibb-Novo Inc., an international pharmaceutical joint venture between Squibb Corporation and Novo Industri A/S of Denmark.

Gravino is responsible for day-to-day financial and human resources operations. His role includes financial reporting, budgeting, interaction with external auditors and treasury functions. In the HR arena, he works within the areas of recruitment, policy, employee benefits, and HR database management.

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Sri Anumala

Senior Vice President, Software Development

Sri Anumala is a technology leader with over 25 years of experience in building innovative products and leading global software development teams. He began his career in India before joining Verizon in Texas, where he played a key role in developing the ad insertion platform for FiosTV and Verizon’s first cloud data warehouse on AWS.

At INVIDI, Sri has led the development of data analytics and ad insertion products for international markets, expanding the company’s engineering presence in India. He oversees INVIDI’s digital ad platform (INVIDI Pulse™), data platform, analytics suite, and international products, ensuring alignment with product, business development, and customer success teams. His focus is on driving innovation and delivering impactful solutions in the dynamic ad tech landscape.

Elizabeth Seip

Elizabeth Seip

Senior Vice President, Software Development

Elizabeth Seip currently serves as Senior Vice President of Software Development for INVIDI. She started her career 40 years ago as a software designer and developer for Bell Labs followed by stints with Mitsubishi Electric Labs and Sarnoff Labs. During that time, she specialized in embedded, real-time applications for video systems. Since joining INVIDI as a lead software engineer, she has worked on addressable solutions across satellite and cable for linear TV and Video on Demand.

Elizabeth is responsible for day-to-day software design, development and deployment. Her role includes overseeing software quality, efficient delivery, staff development, budgeting, and promoting good technical processes.

Haritha Duggirala

Senior Vice President, Product and Architecture

Haritha Duggirala is Senior Vice President of Product and Architecture at INVIDI, leading global teams to enhance the company’s advertising solutions across linear TV, streaming, and digital media. She drives innovation, optimizes ad delivery, and strengthens INVIDI’s market position.

With over 25 years of experience in technology leadership, Haritha has a deep background in product development, systems engineering, and architecture. She excels at aligning technology with business strategy to deliver impactful solutions. Her focus is on advancing INVIDI’s capabilities, ensuring seamless integration across platforms, and driving the next generation of ad tech innovation.

Matthew Hillary

Senior Vice President, Global Deployment and Support

Matthew Hillary has over 20 years of experience in the cable advertising industry, starting his career at Skyconnect where he helped build out customer support and deployment strategies for the traffic and billing division. He continued his career working as a principal support engineer for other companies such as ACTV, Intellocity and Ncube working on different advertising platforms.

Hillary joined INVIDI 16 years ago to support the company’s first commercial deployment and helped lead the expansion of customer deployment and support teams.

Hillary is responsible for INVIDI’s day-to-day global operations, including IT and facilities, as well as ensuring customer facing teams have the tools and knowledge needed to address their concerns and provide them with the best service in the industry. Hillary’s key focus is ensuring that INVIDI’s customers have a voice and that INVIDI can respond to their needs as well as the ever-changing needs of the marketplace.

Marcelo Lechner

Senior Vice President, Customer Solutions

Marcelo Lechner joined INVIDI in March 2020 and brought many years of experience in the pay TV industry, focusing the last ten years on operators’ advertising rights. Prior to INVIDI, Lechner was responsible for launching local and addressable advertising on linear TV and VOD for Verizon. He is a co-author of multiple patents for optimization of inventory and capacity usage in telco platforms. As Senior Vice President of Customer Solutions, he is responsible for providing technical and business solutions and to help new customers in their journey to monetize their inventory.

Patrick Sheehan

International Chief Technology Officer

Patrick Sheehan is responsible for INVIDI’s technical approach in international markets. He has 30 years of experience managing, designing, and developing hardware and software for a variety of platforms and applications. Sheehan helped develop software for the NEXRAD weather radar system and the Sea Wolf submarine for the US government. He has also developed software for the global delivery of real-time financial data for the Dow Jones Corporation. Sheehan was a founding partner in Philadelphia Real Time, a consulting company working with digital cable technologies.

Matthew R. Perkins

General Counsel and Chief Compliance Officer

Matt Perkins currently serves as INVIDI’s General Counsel and Chief Compliance Officer. Perkins counsels INVIDI’s senior management on various legal matters, including strategic initiatives, commercial transactions, technology licensing, patent prosecution and portfolio management, regulatory compliance, and other legal aspects of INVIDI’s business. Perkins is also a partner with Davis Graham & Stubbs LLP in Denver, Colorado.