Technology

USE THE RIGHT TECHNOLOGY TO REACH THE RIGHT AUDIENCE

Pick and choose TV viewers with the same accuracy as direct mail. Our non standard technology enables service providers to simultaneously deliver multiple, targeted commercial streams to different households.

PRIVACY ARCHITECTURE

The INVIDI™ addressable platform’s privacy architecture does not collect or use personally identifiable information (PII). The Advatar® System protects the anonymity of the viewer as targeting data never leaves the DSTB.

SPOT OPTIMIZATION

Sell more quality targeted inventory with Spot Optimization. Our technology lets single advertisers or multiple advertisers segment the audience. It enables advertisers to target different demographics watching a single commercial break, and increases the value of commercial inventory on cable programs by monetizing every viewer.

AUDIENCE AGGREGATION

Add up to 10 additional ratings points a day to your inventory with INVIDI. We are the only company that aggregates audiences across multiple television networks, monetizing unsold and underperforming inventory.

Advatar®’s audience aggregation captures all the inventory on every channel, including those currently not selling advertising, without the need for additional commercial insertion equipment.

GEO TARGETING

Advatar®’s Geo Targeting, used in combination with addressable, demographic and behavioral processes, creates a new television advertising landscape.

Now every marketer can create their unique geotargeted mapping criteria. We can support zip code level targeting. It lets you draw targeted areas on a map, add polygonal shapes and place circles on specific latitude and longitude points.

DYNAMIC INSERTION

INVIDI’s non standard technology combines advanced knowledge of switch times with smart sequencing of terminal buffers to execute a seamless switch.

We make the latency inherent in DSTB switching technology a thing of the past.

INVIDI ADS™

The power of INVIDI ADS™ is the power of collaboration with disparate databases, software protocols and hardware configurations across operator infrastructures and system architectures.

Our mastery of all the decision-making and audience selection processes let INVIDI ADS™ orchestrate seamless operations to determine exactly where and when you want to deliver advertising and marketing messages.

Regardless of the delivery platform or targeting criteria, INVIDI ADS™ provides a full privacy-protected reporting and verification function that itemizes household impressions for each advertisement or advertising message delivered.

INVIDI ADS™ is a versatile, extensible and adaptable advertising decision system providing an enterprise-level solution making addressable household targeting a natural extension of advertising and marketing services.

ADDRESSABLE ADVERTISING

MASS MARKET APPEAL WITH PINPOINT ACCURACY

The power to target TV viewers with pinpoint accuracy like direct mail and database marketing, without compromising viewer privacy while also enhancing revenue streams and revenue opportunities. We give marketing campaign the precision of digital, plus we deliver it to demographically relevant households at a national level.