AT&T, Dish, WPP to Buy Invidi Technologies

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INVIDI Introduces Addressable Television to Foxtel and Australia

October 27, 2017 - Multichannel News

Princeton, NJ (October 23, 2017) -- INVIDI Technologies and Foxtel announced today they have entered into a licensing agreement bringing addressable television to Australia across satellite-delivered, IP and Internet delivered content. This marks the first time the benefits of INVIDI’s addressable technology will be available in Australia to viewers, advertisers, distributors and programmers. Significantly, this is also the first time anywhere that advertisers will control reach, frequency and ad separation across three delivery systems – linear, satellite and OTT.

AT&T, DISH and WPP to Acquire INVIDI, Operate it Together | AT&T

November 21, 2016 - Business Wire

DALLAS & ENGLEWOOD, Colo.--(BUSINESS WIRE)--AT&T*, DISH Network L.L.C., a wholly-owned subsidiary of DISH Network Corporation, and WPP have announced plans to acquire INVIDI Technologies, a leader in providing addressable advertising platforms. INVIDI will continue operating independently under the three companies’ collective ownership, and each company will name representatives to INVIDI’s board of directors. AT&T will hold a controlling interest in the venture.

INVIDI’s software lets advertisers deliver addressable video advertising to the target audience — on TV and across multiple distribution platforms. Ads are delivered via INVIDI’s technology to target households that can be matched to thousands of demographic or psychographic attributes, or to a custom list provided by an advertiser. This lets advertisers and media buyers accurately control reach, separation and frequency across video platforms.

INVIDI Makes This Ad For You

March 24, 2016 - Geoff George, Sync Magazine

Bruce Anderson and INVIDI Technologies Corporation use “addressable advertising” software to ensure that no one ever sees an irrelevant commercial again.

Maybe you’ve been shopping around for a new car and, coincidentally, have seen a lot of commercials airing during the morning news for the automotive makes and models you’ve been considering. Perhaps you’re looking for your next vacation destination, and there during the breaks of your sitcoms have been spots for beaches in Florida and mountains in Montana. If it feels more and more these days like the ads on your television have been selected just for you, there’s a good chance they actually have been, most likely by INVIDI Technologies Corporation and its Advatar software.