AT&T, DISH and WPP to Acquire INVIDI, Operate it Together | AT&T

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AT&T, Dish, WPP to Buy Invidi Technologies

November 21, 2016

AT&T Inc., Dish Network Corp. and WPP PLC are teaming up to buy Invidi Technologies Corp., which focuses on targeted television advertisements, the companies said Monday.

Under the terms of the deal, which is expected to close in the first quarter, AT&T is to hold a controlling stake and Invidi would continue to operate independently. Financial terms weren’t disclosed.

INVIDI Makes This Ad For You

March 24, 2016 - Geoff George, Sync Magazine

Bruce Anderson and INVIDI Technologies Corporation use “addressable advertising” software to ensure that no one ever sees an irrelevant commercial again.

Maybe you’ve been shopping around for a new car and, coincidentally, have seen a lot of commercials airing during the morning news for the automotive makes and models you’ve been considering. Perhaps you’re looking for your next vacation destination, and there during the breaks of your sitcoms have been spots for beaches in Florida and mountains in Montana. If it feels more and more these days like the ads on your television have been selected just for you, there’s a good chance they actually have been, most likely by INVIDI Technologies Corporation and its Advatar software.

Addressable TV Isn't On the Way; It's Arrived

February 29, 2016 - Al Urbanski, Senior Editor, Direct Marketing News

The Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots.

Last year a national beverage brand sought to win back business from households with incomes in excess of $70,000 and kids ages 7 to 12. It purchased third-party data from a leading aggregator and matched it with first-party data from participating media companies to execute a highly targeted blitz. It scored big. Following the campaign, penetration within the target segment increased 38%, bringing with it a 21% sales lift. But it wasn't direct mail couponing or programmatic display advertising that accomplished this feat. It was television—addressable TV, to be precise.