AT&T, DISH and WPP to Acquire INVIDI, Operate it Together | AT&T

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INVIDI Introduces Addressable Television to Foxtel and Australia

October 27, 2017 - Multichannel News

Princeton, NJ (October 23, 2017) -- INVIDI Technologies and Foxtel announced today they have entered into a licensing agreement bringing addressable television to Australia across satellite-delivered, IP and Internet delivered content. This marks the first time the benefits of INVIDI’s addressable technology will be available in Australia to viewers, advertisers, distributors and programmers. Significantly, this is also the first time anywhere that advertisers will control reach, frequency and ad separation across three delivery systems – linear, satellite and OTT.

AT&T, Dish, WPP to Buy Invidi Technologies

November 21, 2016

AT&T Inc., Dish Network Corp. and WPP PLC are teaming up to buy Invidi Technologies Corp., which focuses on targeted television advertisements, the companies said Monday.

Under the terms of the deal, which is expected to close in the first quarter, AT&T is to hold a controlling stake and Invidi would continue to operate independently. Financial terms weren’t disclosed.

INVIDI Makes This Ad For You

March 24, 2016 - Geoff George, Sync Magazine

Bruce Anderson and INVIDI Technologies Corporation use “addressable advertising” software to ensure that no one ever sees an irrelevant commercial again.

Maybe you’ve been shopping around for a new car and, coincidentally, have seen a lot of commercials airing during the morning news for the automotive makes and models you’ve been considering. Perhaps you’re looking for your next vacation destination, and there during the breaks of your sitcoms have been spots for beaches in Florida and mountains in Montana. If it feels more and more these days like the ads on your television have been selected just for you, there’s a good chance they actually have been, most likely by INVIDI Technologies Corporation and its Advatar software.