HOW DO WE GET CONSUMERS TO TRY OUR PRODUCT?
Excedrin was looking to drive trial and consideration by more precisely reaching the brand’s defined target profile.
Households with women 25-54 and Excedrin users or competitive purchasers look-alike model.
Campaign Length: 6 weeks, 30-day post-campaign window
Campaign Delivery Summary
- 65% Target Reach
- 17.5x Avg. Frequency
- 117 Delivery Index