PROOF THAT TIMING REALLY IS EVERYTHING. PRESENTING ADVATAR®.

Advatar ® The future of TV advertising is feature rich

ADVATAR® SYSTEM COMPONENTS

Privacy
Architecture

At the core of the Advatar® System is consumer privacy. Advatar® does not collect or use personally identifiable information (PII)

Network
Aggregation

Advatar® monetizes the long tail of Cable/DBS/IPTV television

Audience
Aggregation

Total subscriber access is the key to maximum Advatar® performance

Switching
& Insertion

Bandwidth efficient, seamlessly switched and inserted targeted marketing

Delivery
Reporting

Effective delivery of impressions – Dynamic verifiable, measurable and accountable

Cable
Television Media
Accountability

Verifiable, Accountable, Measurable Impressions – Enhances retention and enables more compelling marketing messages.

Spot Optimization

Premium pricing for the most popular avails

Avail Segmentation

Expands advertising inventory volume

Addressable Marketing

Improves sales of premium services

ADVATAR® PRIVACY

As a world leader in smart marketing systems, INVIDI is also taking the lead as a consumer advocate.

We take privacy very seriously.

We believe in the individual’s right to privacy. Our smart technologies are designed to benefit consumer confidence and improve the subscriber experience.

ADVATAR® and INVIDI ADS™

INVIDI ADS™ enjoys the singular advantage of being perfectly integrated with Advatar®, our flagship television media delivery system that features privacy-protected addressable advertising and one-to-one marketing at the individual viewer level.

Operators are also pressed to look for new sources of revenue. Including INVIDI’s audience aggregation technology will enable the monetization of all advertising-supported networks including the previously unavailable revenue locked in the long tail of subscription television.

INVIDI ADS™ and Advatar® also provide a direct path to an even more substantial business opportunity – providing national broadcasters and programming networks with addressable commercial targeting at the individual viewer level. Also, spot optimization with INVIDI ADS™ and Advatar® can significantly increase the value of an operator’s inventory by commercial segmentation.

ADDRESSABLE ADVERTISING

MASS MARKET APPEAL WITH PINPOINT ACCURACY.

The power to target TV viewers with pinpoint accuracy similar direct mail and database marketing, without compromising viewer privacy while also enhancing revenue streams and revenue opportunities. We give your advertising campaign the precision of digital, plus we deliver it to demographically relevant households at a national level.