Welcome to marketing nirvana.
August 16, 2015 - Michael Wolff - USA TODAY
In the late 1980s, Time Inc., among the nation’s greatest senders of junk mail, figured out, in an epochal target marketing advance, how to replace “occupant” on each letter with the actual name of the recipient. A decade later, digital media figured out how to target relevant ads to specific users (if you’ve recently bought a shirt, by gum, you’ll see more shirts ads).
Photo: Brett T. Roseman for USA TODAY